Media Convergence and Newspaper Publication Research Paper

Media convergence is not just the convergence of media platforms (Dominik, 2009). Media convergence can also be understood in terms of collaboration. For example, the Internet does not cripple news organizations.

But on the contrary, the successful integration of information technology with traditional forms of mass media communication can create a competitive advantage over others (Dell and Lewis, 2012). From the perspective of consumers, they can obtain information faster and at a higher cost (Sterling, 2009).

From the perspective of  Media convergence journalists and publishers, they can reach more people than usual through traditional newspaper sales. There is no better example of the powerful impact of media convergence than the transformation of a particular media distribution platform, such as newspaper publishing news.

With synchronization, there is no need to buy a newspaper to read the news (Wilde 2008). The byproduct of this convergence, now known as alternative media, has been both a blessing and a curse for media moguls, but it has forever changed the way people get their news.

Before proceeding, it is important to clarify the evolution from mass media to alternative media. When we talk about mass media communication, we think of large newspaper publishers such as The Washington Post and The New York Times. We could add CNN, NBC and others to this list.

Modern forms of mass media communication

Modern forms of mass media communication have been part of modern life since the end of the 19th century, so it can be said that this is the traditional way of disseminating information.

In the 20th century, newspapers became a reality in the modern home. Coffee on one side and newspaper on the other at breakfast time. Therefore, this mode of communication can also be called the traditional form of mass media communication.

The evolution of communications from traditional mass media to alternative media has forced business leaders to embrace information technology as they can no longer deny the fact that the only way to maintain and increase market share is to digitize their services (Valley, 2003). The evolution of mass media is not a linear process.

There is a lot of consolidation and lateral mobility Media convergence (Waltz, 1995). This claim is based on the fact that not everyone uses alternative media (Wilson & Cohen, 1991). At the same time, the production of media big names dominated the broadcast. However, if you understand the reasons for the rise of alternative media, you can understand how to use and appreciate this new way of disseminating information.

The emergence of alternative media is due to the Internet and the World Wide Web. These two interrelated technologies made possible the creation of computer networks and the spread of communications across the globe. The development of portable computing such as PCs, laptops, and smartphones has created a new way of conveying information.

But more importantly, these technologies allow ordinary people to create and disseminate information. With just a basic understanding of how to create websites and blogs, they can start sharing their thoughts and ideas around the world. This potential gave birth to alternative media.

The enormous potential of information technology Media convergence is not enough to convince newspaper publishers that the golden age of paper information is coming to an end. The reason why many people do not believe in the potential of digital journalism to surpass traditional newspapers can be understood by looking at the difference between mainstream and alternative media.

From the authenticity and objectivity of the information collected by their respective reporters, writers, and journalists, it can be seen that there is a big difference between the two. Old-school journalism uses a high level of information gathering and integration before releasing it to the public. For news published on the website, it is not necessary to employ a large number of employees.

Most of the time, followers cannot afford to hire p