Most notable is Electronic Arts(EA), who became the first publisher to institute the practice of charging gamers, who bought used games, a fee to access codes that come with the game. To elaborate, Downloadable Content(DLC) codes are included with new copies of a particular game and only with those codes, can that content be accessed. EA expanded its project to include playing used games online. Gamers would now have to pay $10, in addition to the cost of the used game that they purchased, in order to have access to the online components of their game. Ubisoft has since followed suit, requiring an online pass for its games as well. You can identify the games which require an online pass as they bare the,”Uplay Passport”, logo on the box.
So what’s the reason for all of this?
According to According to Denis Dyack, the head of Silicon Knights, the sale of used games is cannibalizing the profit of the primary game market. He also claims that the used game market is somehow causing the price of new games to rise. His proposed solution is to move away from physical disks and embrace digital distribution. Essentially he’d like to see services like Steam or EA’s Origin replace traditional hard copies. There are even rumors that the X-Box 720 will embrace the exclusive use of digital downloads and not use disks at all. Whether Microsoft will actually follow through with that plan remains to be seen.
One could argue that Sony has already laid the ground work for preventing used games from functioning on their future system. At the very least, they’ve already made quite an effort to make used games significantly less desirable. Kath Brice, of Gamesindustry.biz, reported that the latest SOCOM game for PSP, SOCOM: U.S. Navy SEALs Fireteam Bravo 3, will require customers who purchase a used copy to pay an addition $20 dollars to receive a code for online play.
In my opinion, not every game is worth $60 simply because it’s the suggested retail price.
Looking at things objectively, not every game is created equally, therefore not every game is worthy of costing $60. Whether it’s because that particular game failed to meet expectations and live up to the hype or because it lacks any sort of replay value. It’s ludicrous to argue that gamers should pay top dollar for every game especially when they all too often turn out to be horrible disappointments, like Ninja Gadian 3, or they’re riddled with glitches like Skyrim.
I suspect that the War on Used Games is nothing more than a money grab by developers, upset that they’re unable to cash in on a very lucrative market. To put it in dollars and cents, in 2009 GameStop reported nearly $2.5 million dollars in revenue from the sale of used consoles and used games. And not one red cent of that profit reaches the pockets of game publishers. Greed as the motivating factor for the declaration of War on Used Games is transparent. Especially when you consider that when GameStop began separating their revenue from new games and used games in their financial statements, EA thereafter instituted their $10 dollar fee for used games.
In the absence of empirical evidence, I’ll have to settle for anecdotal.
I’ll use myself as an example. I’m planning to purchase a used copy of Ninja Gaidan 2. I’ve never been a huge fan of the series. I didn’t play the first one because I didn’t have an Xbox and at the time it was an Xbox exclusive. And I never played the original version. Needless to say, I was never clamoring to play Ninja Gaidan 2. However the innovation in the second incarnation of the game, which allows you to disembowel your enemies, is enough of a novelty that I’d like to play through it at some point. I can buy it now, used, for about 10 dollars. If it was only being sold at full price I would more than likely pass on playing it altogether or maybe rent it. My point is that game developers are not losing money because of used games; you can’t miss money you weren’t going to receive anyway. They’re simply not getting money they weren’t going to get to begin with.